What are anchor texts?

SEO (Search Engine Optimization)

Anchor text, also known as link text, refers to the visible and clickable text within a hyperlink. It is typically displayed in a distinct color and may be underlined. The purpose of anchor text is to provide readers with an idea of what to expect when they click on the link. Crafting effective anchor text is essential as it enhances the likelihood of users clicking on the link. Moreover, it aids search engines in understanding the contextual relevance of the linked content.

What is the appearance of anchor text?

Anchor text serves as a description of the linked article and entices visitors to click on it. It also provides search engines with a clear indication of the relevance of the linked content, as the URL and anchor text are connected. For instance, if you were to link to this article, you might use the anchor text “What is anchor text?” This allows you to create natural-looking links to other articles that are reader-friendly.

In HTML, the anchor text is represented by the second part of the code, which describes the link. The first part of the code represents the URL. Here is an example:

<a href="https://example.com/article">anchor text example</a>

In this example, “anchor text example” is the anchor text, serving as the descriptive content for the link.

Link texts play a significant role in SEO due to several reasons. Firstly, internal links are essential for establishing a clear site structure that search engines can easily navigate. The text within these links assists search engines in comprehending the context and relevance of your website’s content. By providing descriptive and relevant anchor text, you contribute to the overall understanding of your site’s content and improve its visibility in search engine rankings.

When you link to other content, search engines like Google rely on the anchor text as an indicator of the linked page’s topic. If the anchor text aligns with your target keyphrase, it may create confusion for search engines in determining which article is most relevant to rank for that specific keyphrase. Therefore, optimizing anchor texts becomes crucial in guiding search engines to accurately assess the relevance and ranking of your content.

Furthermore, link texts are important for user experience. They clarify the destination and value of a link, allowing users to make informed decisions on whether to click or not. By using descriptive anchor text, you provide users with a clear understanding of where the link will lead them, enhancing their overall browsing experience on your website.

It is worth noting that using the focus keyphrase in the link text can be misleading for both search engines and users. Competing links with similar anchor texts can create confusion and dilute the relevancy signals. It is advisable to actively avoid such competing links and instead focus on providing unique and descriptive anchor texts that accurately represent the content and intent of the linked page.

Link texts come in different forms and are significant for both internal and external links. When other websites link to your content, they have multiple options to choose from.

  1. Branded links: These links incorporate your brand name as the anchor text, such as eOne.
  2. URL-based links: These links utilize your site’s URL without any accompanying text, like https://eoneb2b.com/ .However, they may not provide much context in most cases.
  3. Site name links: Here, the link text represents your site’s name, for example, eoneb2b.com
  4. Article or page title links: This type of link text exactly matches the title of the linked article or page, such as “What is anchor text?
  5. Exact keyword links: These links use your focus keyword or keyphrase as the anchor text, providing direct relevance to the linked content.
  6. Partially matching keyword links: Variant forms of your focus keyword are used to create a more readable link while retaining relevance.
  7. Related keyword links: Instead of an exact match, these links incorporate a keyword or keyphrase that is closely associated with the main topic.
  8. Generic links: It is advisable to avoid generic phrases like “Click here” or “Read more” as link texts. Instead, aim to provide descriptive link texts that indicate the purpose or content of the linked page. This ensures clarity for users, eliminating the need for guesswork.

By diversifying and selecting appropriate link texts, you can enhance the understanding and context of your links, improving user experience and search engine optimization.

If eOne SEO warns you about having competing links in your text, you can follow the tips below to improve your link texts and optimize your content.

  1. Create a natural flow

    Maintaining a natural flow is crucial not only in writing but also when it comes to link texts. Ensure that the placement of your links aligns seamlessly with the rest of the text. If you find yourself struggling to incorporate a link within a sentence, it’s likely that the link may not belong there. It’s better to find a suitable alternative location for the link to avoid disrupting the readability and coherence of your text. While links are significant for SEO, they should complement your message rather than overshadow it.

  2. Match the link text with the content you’re linking to

    A recommended practice for crafting link texts is to align the text with the content of the linked page. When readers encounter a linked text, they should immediately grasp what they can expect upon clicking it. Consider the example below:

  3. Avoid misleading your readers

    Integrity is paramount when using link texts. It’s important not to deceive or mislead your readers with inappropriate or unrelated link texts. For instance, using the link text “potato chips” to redirect readers to a car dealership page would be considered poor practice.

  4. Make it clear that the link text is clickable

    To enhance user experience, it’s essential to visually indicate that the link text is clickable. This can be achieved by utilizing a distinct color for the link or underlining it, or employing both methods.

  5. Bonus tip: Place your entire keyphrase in quotes

    Suppose you’re writing an article focused on the long-tail keyphrase “learning how to knit.” If any of the words from the keyphrase are used in a link text, Yoast SEO may provide feedback advising you to modify it. To prevent receiving a red bullet for the keyphrase in the link check, you can enclose the entire keyphrase in quotes. This way, the analysis will only consider the entire phrase instead of individual words.

If you’re interested in further improving your anchor texts and SEO copywriting skills, eOne offers various SEO courses that cover all aspects of SEO, site structure, and SEO copywriting. Access these courses with eOne SEO Premium, which also provides additional features in the eOne SEO plugin.

Internal links play a crucial role in enhancing the structure and navigation of your website. When incorporating relevant links within your articles, it is equally important to consider the anchor text associated with these links. By thoughtfully selecting and optimizing anchor texts, you can provide both users and search engines with a seamless browsing experience on your site.

To optimize the effectiveness of internal links, it is advisable to include only those links that genuinely add value to users. Each link should serve a specific purpose and contribute to the overall user experience. When crafting anchor text for these links, strive for clarity and relevance, ensuring that readers understand the purpose of the link and how it can benefit them. Avoid adding links indiscriminately or for the sake of increasing link count. Instead, focus on providing valuable and meaningful connections between your content.

Remember to maintain the integrity of your website by refraining from spamming links excessively. The quality and relevance of your internal links are far more valuable than sheer quantity. By adhering to best practices and avoiding spammy tactics, you can maintain a positive user experience and build trust with your audience.

Example 1:
Suppose you are writing an article about the benefits of exercise. Within the content, you can add an internal link with the anchor text “10 Effective Workout Routines” that directs users to a relevant article on your website. This anchor text clearly indicates what the linked page offers and encourages readers to explore further.

Example 2:
In another scenario, let’s say your article discusses the importance of a balanced diet. Within the text, you can include an internal link with the anchor text “Healthy Recipes for a Nutritious Meal Plan.” This anchor text guides readers to a collection of healthy recipes on your website, providing them with practical resources to support their dietary goals.

By employing well-crafted anchor texts for your internal links, you can enhance user engagement, improve site navigation, and establish your website as a valuable resource within your niche.

Remember, the key to successful internal linking lies in providing valuable connections and maintaining a user-centric approach throughout your content.


What is anchor text in SEO?

Anchor text refers to the clickable text within a hyperlink. It provides a concise description of the linked content and serves as a signal to both users and search engines about the relevance and topic of the linked page. In SEO, anchor text plays a crucial role in determining the context and value of a link, influencing search engine rankings and user experience.

Why is it important to use natural and relevant anchor text?

Using natural and relevant anchor text is important for several reasons. Firstly, it helps users understand what to expect when they click on a link, improving their overall browsing experience. Secondly, search engines use anchor text to interpret the content and relevance of the linked page, impacting how it is indexed and ranked in search results. By maintaining authenticity and relevance in anchor text usage, you can enhance both user engagement and search engine visibility.

Are there any best practices for optimizing anchor text?

Yes, there are several best practices for optimizing anchor text. Firstly, ensure that the anchor text accurately reflects the content of the linked page. It should be descriptive and provide a clear indication of what users will find when they click on the link. Secondly, avoid using generic or vague phrases like “click here” or “read more” as anchor text. Instead, opt for specific and meaningful terms that convey the topic or purpose of the linked content. Lastly, it is advisable to vary the anchor text across your website to maintain a natural and diverse link profile.

Joshua Brick
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