SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is the practice of optimizing a website and its content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and authoritative in the eyes of search engines.
Anchor text, also known as link text, refers to the visible and clickable text within a hyperlink. It is typically displayed in a distinct color and may be underlined.